|
Activity |
Task
|
|
1.
Business Review |
|
▪ |
Interacting with client to determine the desired
products/services and the target market for the
same. |
|
▪ |
Studying other success stories of the industry
for the desired products/services. |
|
|
2. Site
Review |
|
▪ |
Identifying the structure or the site and
important pages. |
|
▪ |
Content analysis of the website pages for
ranking strategy implementation. |
|
▪ |
"Spam" prevention - source code review to
identify any html issues that may cause the
search engines to drop the site from their
listings due to unintentional spamming. |
|
|
3.
Keyword
Strategy
|
|
▪ |
Developing a primary list of keywords. |
|
▪ |
Determining the highest frequency keywords. |
|
▪ |
Benchmark of current standings in all important
search engines and directories under agreed upon
keywords and keyword phrases. |
|
|
4. Site
Submission |
|
▪ |
Submitting the important pages to search engines
and directories. |
|
|
5.
Periodical
Check-ups
|
|
▪ |
Monitoring Search Engines Innovations, changes,
activities etc. |
|
▪ |
Constant Checking - Re-submission of the pages
that have been dropped. |
|
